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Website Privacy Policy
Alpha Foxtrot, LLC. (“Alpha Foxtrot,” “we”, “us,” or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes our practices regarding the categories of information and, in particular, personal information, we collect through our website located at (the “Website”) and how we use the information.

By accessing, visiting, or using our website, you acknowledge and agree that you have read and understand this Policy and agree to it. If you do not agree to the Policy, or the Terms & Conditions of Use, do not access, visit, or use the Website. This Policy does not apply to information we collect from sources other than this Website, including information you provide to us in written correspondence (except as submitted through the Website), information from a third-party or information from a website operated by a third-party.

Information We Collect and How We Use It
We may collect information from our website in two ways: (1) we may collect information that you disclose to us; or (2) we may collect information when you access, visit, or use the Website, including using automatic data collection technologies. Some of the information identifies you
personally, e.g., your name, address, telephone number, credit card or debit card number, and email address (the “personal information”). We may use the information we collect in several lawful and legitimate ways, including to provide the Website to you, for marketing and promotional purposes, to fulfill contracts, to fulfill purchase or orders, to carry out the purpose(s) for which you provided the information, or
on consent. You may provide information to us in several ways, including, but not limited to:

  • When you provide your email address to us, e.g., when you voluntarily provide your email address so that you can be notified about new products, existing products, events, or special offers.
  • When you fill out forms on our website, e.g., the “Purchase Confirmation.”
  • When you log-in to or create an account in the Alpha Foxtrot Shop.
  • When you place an order through the Website.

Additionally, some tracking of your activity on the Website is carried out by Google Analytics. You can find more information about Google Analytics and Google’s privacy policy, terms, and conditions here:

What We Do With Your Information
We may use or disclose your information, including personal information, in several ways:

  • Fulfil the purpose for which you provided personal information, or any other purpose disclosed.
  • On consent, with respect to personal information.
  • To fulfil the terms, conditions, or purchase requirements of an order or otheragreement between you and Alpha Foxtrot, which may include order fulfilment, order processing, billing, or collection purposes. To the extent there are additional terms, conditions, or purchase requirements related to a purchase or order, those terms, conditions, and purchase requirements shall prevail over this Policy to the extent there is a conflict.
  • To comply with a court order, subpoena, discovery request or other process where we believe disclosure is required by law.
  • To comply with and cooperate with law enforcement, or when we deem it necessary to protect the Website, Alpha Foxtrot, or any of the Website’s users or function.
  • To verify requests from you to identify the categories of, or to delete, any personal information about you that we have collected.

We do not sell or share your personal information to third parties for marketing purposes. However, we may share your personal information with authorized third parties, agents or contractors to fulfill a service or transaction you requested or where there is an otherwise lawful or legitimate basis to do so, such as when we need to ship our products to you, ensure certain functions of our Website are operable, communicate with you concerning our products and services (such as marketing and promotional emails), process payments for products, ensure order fulfillment, analyze usage of our Website, or ensure and maintain the integrity, operability, and security of our Website and information technologies systems.
Data Security & Third-Party Links Since your personal security concerns are very important to us, we use a variety of security technologies and procedures to help protect your personal information from unauthorized use or disclosure.. While we strive to and take those efforts that we believe necessary to protect your personal information, we cannot and do not guarantee or ensure the security of the information you transmit, and we recommend you take every precaution in protecting your personal information. We will keep your personal information only if is necessary to fulfill the purposes for which it was collected, as required by applicable laws and regulations, or where we have another lawful or legitimate basis to retain or use your personal information.

Alpha Foxtrot may provide links, in its sole discretion, to other websites on the Internet for your convenience in locating or accessing related information, products, and services. These sites have not necessarily been reviewed by Alpha Foxtrot and are maintained by third parties over which Alpha Foxtrot has no control. Alpha Foxtrot expressly disclaims, and you hereby acknowledge and agree, that Alpha Foxtrot does not have any responsibility for the policies, procedures, content, materials, accuracy of information, and/or the quality of the products or services provided by, available through, or advertised on these third-party websites. In addition, providing links to these third-party websites does not constitute or imply an endorsement of such third parties, such third-party websites, or such third parties’ products or services. Third parties have no authority to act on our behalf or to bind us, and we are not responsible for the actions of third parties.

Your Rights and Choices
Additionally, you can correct information or request more information from us about the personal information we have collected or your account. You can also request that your personal information and your account be deleted. We will delete such personal information or your account from our live servers when we do not have another lawful basis for retaining or maintaining your account or personal information. Please note that we may continue to contact you where we have a lawful basis to do so, e.g., to email you in response to an inquiry from you, to fulfill an order or request, to provide services you have requested, or where another lawful or legitimate basis exists. To correct your information, request more information about the personal information we have collected, request more information about your account, or request that your personal information be deleted as specified in this Policy, please send an email to Or write to us at the following address: Alpha Foxtrot, LLC., 2400 Main ST NW. Duluth, GA 30097: Attn: Customer Service. Finally, if you have created an account with us on our website, you also may request that your personal information and your account be deleted by logging in to your account and changing your preferences for the handling of your personal information.

When you communicate with us regarding your rights and choices as described above, we will take reasonable steps to verify your identity.  We may ask you to provide personal details about yourself based on the information you have provided to us previously.  For example, we may ask you to verify any transactions you have consummated with us. We will never ask you for your password over the phone or by email; however, your actions in logging on to your account with us using your password and changing your preferences for the handling of your personal information will be considered sufficient verification of your identity.

Your California Privacy Rights
Pursuant to California Civil Code §§ 1798.83 & 1798.100 et seq, users of our website that are California residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes if specific circumstances apply.

To make such a request, please send an e-mail to to, write to us at the following address: Alpha Foxtrot, LLC., 2400 Main ST NW. Duluth, GA 30097: Attn: Customer Service., or contact our Customer Service at (770) 623-6722.

Pursuant to California Civil Code § 1798.100 et seq, California residents have a right not to receive discriminatory treatment for the exercise of the privacy rights described in this policy.

Pursuant to California Civil Code § 1798.100 et seq, California residents have a right to use an authorized agent to make certain requests on your behalf.  If you have created an account with us, you may designate an authorized agent to make those certain requests on your behalf by logging in to your account and changing your preferences for the handling of your personal information.  If you have not created an account with us, you may contact us for the purposes of authorizing your agent as follows:  Please send an email to, or write to us at the following address: Alpha Foxtrot, LLC., 2400 Main ST NW. Duluth, GA 30097: Attn: Customer Service., or contact our Customer Service at (770) 623-6722 with the details of your request.  Note that we will take reasonable steps to verify your identity as described above if you choose to contact us in this manner.

We do not knowingly collect personal information from children under the age of fifteen (15). If we learn that we collected personal information of a child under the age of fifteen (15), we will delete that information from our systems.

Revisions or Changes to this Policy
We may change this Privacy Policy at any time without notice to you for any reason. Any changes will be effective immediately upon the posting of the revised Privacy Policy.


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